About Us

The Journey of Laduma So Far

Our Purpose

Translating from Zulu as ‘it thunders’ Laduma was born in 2015, with a namesake that was not only fitting to our sporting heritage and South African roots, but to what was to come. In the six years since, we have worked with some of the World’s most well-respected brands, using our expertise in immersive technology and collaboration to deliver truly electrifying experiences.

After developing immersive projection for the likes of Microsoft, AstraZeneca and Intermountain Healthcare, we found our true purpose. We discovered that teams weren’t connecting as they needed to, stifled by the limitations of remote working. From speaking to our clients, we knew that our infinite 360 displays could help to bridge this gap and offer a more human approach to team work…

…With that, a new Laduma was born. In a ‘work anywhere’ world, Laduma bridges the gap between the office and home, keeping people connected. We create meeting experiences that empower people. We connect colleagues and customers. To tools and technology. To data and ideas. To everything they need to maximise performance. From the office, from home, from anywhere.

International Company with a Community Feel

We have offices around the world, with our team spread across The US, South Africa and The UK.

This has allowed us to understand the daily challenges of hybrid and remote work, in our successful attempts to communicate and collaborate with colleagues far and wide. We ensure that our people are always connected and maintain a collective understanding of a common goal and ethos.

Our HQ is based in Liverpool, UK in the stunning Grade-II listed Exchange Flags building. We are routinely engaged in our local community and give our time to various charities and initiatives across the city and beyond. Both online and offline, we keep community central to everything that we do.


Trusted by the World’s Biggest Brands

Microsoft HSBC Samsung AstraZeneca

Our Vision for Digital Meetings
Shapes Laduma
A more human digital meeting experience that empowers remote workers with a voice that can be heard.
Our Greatest Asset is our
Laduma is part a global group of companies operating in media, sport and entertainment – promoting innovation, adventure and positivity.